Strategic Management: Concepts and Cases, 5th Edition

JEFF H. DYER (Ph.D., UCLA, 1993) is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University, where he serves as Chair of the Department of Organizational Leadership and Strategy. Before joining BYU, Dr. Dyer was a professor at the University of Pennsylvania’s Wharton School, where he maintains an adjunct professor position and continues to teach Executive MBAs. Dr. Dyer has considerable consulting experience, having spent five years working as a strategy consultant and manager at Bain & Company, where he worked with such clients as Baxter International, Kraft, Maryland National Bank, and First National Stores. Since then he has been a consultant, speaker, or trainer for a variety of companies, including Adobe, AT&T, Cisco, General Electric, General Mills, Gilead Sciences, Harley-Davidson, Hewlett Packard, Intel, Johnson & Johnson, and Sony. Dyer is the only strategy scholar in the world to have published at least six times in the Harvard Business Review and six times in Strategic Management Journal, the top academic journal in the strategy field. In 2012, he was ranked the world’s #1 “most influential” management scholar among scholars who completed their Ph.D. after 1990. This ranking, published in Academy of Management Perspectives, was based upon an equal weighting of academic citations (academic influence) and non-“.edu” Google searches (business influence). His book The Innovator’s DNA is a business bestseller and has been published in 13 languages, and his new book, The Innovator’s Method, has already hit top 10 business bestseller lists.

PAUL C. GODFREY (Ph.D., Washington, 1994) currently serves as the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. Paul teaches classes to BYU undergraduates, as well as MBA and Executive MBA students. He was honored in 2013 with the Marriott School’s Teaching Award, in 2017 with the school’s research award, and in 2022 with the Outstanding Faculty Award. His research has appeared in the Academy of Management Review, the Strategic Management Journal, the Journal of Business Ethics, the Journal of Management Inquiry, and Nature Biotechnology. He published a book on eliminating poverty with Stanford University Press in 2013. In 2020, Paul co-wrote Strategic Risk Management: New tools for competitive advantage in an uncertain world. His 2023 book, Clean: Lessons from Ecolab’s Century of Positive Impact, provides a roadmap for creating sustainable organizations. He currently consults with a variety of for-profit and not-for-profit organizations. Paul received his MBA and Ph.D. degrees from the University of Washington and a Bachelor of Science degree in Political Science from the University of Utah.

ROBERT J. JENSEN (Ph.D., Wharton, 2006) serves as the Whitman Faculty and Peery Research Fellow Associate Professor of Strategy and International Business at the Marriott School, BYU. Jensen teaches undergraduate classes in strategy, global strategy, and master’s degree classes in strategy. He has published in many top management journals, including Strategic Management Journal, Organization Science, Management Science, and the Journal of International Business Studies (where he currently serves on the editorial review board). His professional awards include the McKinsey & Company/SMS Best Conference Paper Prize (honorable mention), a finalist for both the Blackwell Best Dissertation Prize from the Academy of Management, the William H. Newman Best Paper from a Dissertation Award, and runner up for the Booz Allen Hamilton/SMS Ph.D. fellowship. In addition, his work was honored as the best paper published in Competitiveness Review in 2009. His papers have been selected seven times for the best paper proceedings of the Academy of Management.

DAVID J. BRYCE (Ph.D., Wharton, 2003) is Associate Professor of Organizational Leadership and Strategy at the Marriott School of Management and has been an adjunct Associate Professor of Management at the Wharton School where he has taught strategy in the MBA program for executives. David earned a Ph.D. in strategy and applied economics from the Wharton School and is author on a number of thought-leading articles for senior executives, including articles in the Harvard Business Review. He conducts research in the area of corporate strategy and has published in top academic journals such as Management Science and Organization Science. For more than 25 years, he has served as consultant on important strategic challenges to executives of start-ups, mid-market companies, and major corporations, including Eli Lilly, Prudential, Procter & Gamble, Microsoft, Johnson & Johnson, and the LG Group. He has worked with clients on enterprise strategy, new market entry, branding, pricing, positioning, and growth. Prior to his academic career, he held partner, vice president, and other senior positions at several global management consulting firms.