Contemporary Business, 4th Canadian Edition
By Michael Khan, Brahm Canzer, Rosalie Harms, Peter Michael Moreira
Enable students to evaluate and provide solutions to today’s global business challenges and thrive in today’s fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.
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Inspire efficient concept mastery through adaptive learning.
Close knowledge gaps and accelerate student learning with new Adaptive Assignments that continuously adapt to each student’s needs with individualized, just-in-time feedback and instruction. Assign as pre-lecture to introduce key concepts and post-lecture to reinforce concepts through practice.
Activate knowledge application with real-world context.
Bring real-world context to your course topics using our CBC Video Case Activities. These assignments provide students with an applied and engaging learning experience that gives students an inside look at what’s going on in the Canadian business world.
Encourage students to think critically about the relationships between contemporary business and larger social issues with Environmental, Social, and Corporate Governance (ESG) Module and Indigenous Cases. With various discussion questions and assessment, students are challenged to think critically about societal structures, lived experiences, and identities.
Help students apply key concepts to real-world scenarios with Concept-based Mini-Simulations. From topics such as entrepreneurship to social responsibility, these experiential simulations include engaging exercises to reinforce what students have learned in class and are accompanied by thought-provoking discussion questions.
Highlight new and insightful ways companies are conducting business in a sustainable and socially responsible manner in an effort to protect the environment with the Clean & Green Business feature. Specific topics include IKEA’s “forest-positive” commitment, transforming trash into fashion, how some Canadian businesses are eliminating single-use plastics, Blue Green Canada‘s efforts to promote environmental solutions that increase employment opportunities, and how Starbucks uses a store-design strategy to reduce the company’s environmental impact.
Cultivate the data analytics and problem-solving skills students need for career success.
Incorporate key career skills such as critical thinking, communication, emotional intelligence, and intercultural aptitude with the“You Got This! The Real Skills You Need for Career Success Combo Course”.By integrating original videos, quizzes, animated simulations, and career resources seamlessly into the Boone WileyPLUS course, this combo course helps students build the skills they need to succeed in today’s workplace for $30 more.
Challenge students to practice appropriate, real-world decision-making through various business scenarios and ethical dilemmas with Judgement Call. Examples include rewarding whistle-blowers, the rise of activist investors, the use of technology to monitor employees, and the ethics of surge pricing for car sharing services. Each Judgement Call feature includes questions for individual or group discussion.
Foster career-readiness with the Data Analytics and Decision-Making Module. In partnership with the Business-Higher Education Forum (BHEF), the new WileyPLUS introduces students to a business-specific data analytics module with interactive lessons, case studies, and videos to help students develop the professional competencies they need to be successful in their future careers.
What’s New to This Course
- The Environmental, Social, and Corporate Governance (ESG) Module introduces students to how organizations need to factor these important concepts into their business models.
- Concept-based mini-simulations help students connect key concepts to real-world scenarios with engaging exercises and thought-provoking discussion questions that reinforce class topics.
- Two new Indigenous cases with discussion questions that feature the Skwachays Lodge in Vancouver and Haida Gwaii in British Columbia encourage students to think critically about how these topics are relevant to business and to their own lives.
- You Got This! Career Skills Combo Course add-on (including videos and assessments) prepares students for the workforce by leveraging the National Association of Colleges and Employers’ (NACE) eight career readiness competencies like critical thinking, emotional intelligence and more.
BRAHM CANZER currently teaches business management courses to John Abbott College students in Montreal. During his teaching career, he was also an adjunct lecturer at McGill University and Concordia University. He has also taught undergraduate courses in a corporate learning program under the auspices of the University of Toronto. Brahm received his PhD (1995) and MBA (1976) from Concordia University in Montreal. His strong interest in the use of Internet technology in education led him to be among the first pioneers to design and teach online MBA courses for Simon Fraser University. He is a contributing author to several business textbooks and author of eBusiness: Strategic Thinking and Practice. He has helped create a variety of web-based supplemental learning materials in academic and corporate learning settings. Brahm also provides consulting services to businesses seeking assistance as they explore web-based opportunities and solutions for improving their operations.
ROSALIE HARMS – University of Winnipeg – has nearly 20 years of professional experience in financial management, business advising and consulting, economic development, teaching, and workshop development and facilitation for both the private and not for profit sectors in multiple industries. Rosalie combines her commercial and business lending background with her accounting experience to assist clients in developing realistic strategic plans and financial projections for both new ventures and expansionary projects. In 2009, she began and continues to manage a successful consulting practice specializing in supporting new start-ups with financial management and internal control, securing funding and general business coaching and support. The business has recently merged with another partner forming a new corporation, The Griffin Group, resulting in expanded company services that now include tax consulting and advice, and tax preparation.
In addition to her entrepreneurial pursuits, Rosalie is currently the Department Chair of the Department of Business and Administration, in the Faculty of Business and Economics at the University of Winnipeg. The department currently houses 22 full time faculty members and has 1, 500 declared majors. While managing one of the university’s largest departments is her primary focus, Rosalie remains passionate about her teaching areas, which include entrepreneurship and accounting. She has contributed to numerous textbooks as a subject matter expert within these disciplines. She is a Chartered Professional Accountant (legacy CMA) (CPA, CMA) and also holds an undergraduate degree in Administrative Studies and Economics from the University of Winnipeg in addition to an MBA from the I.H. Asper School of Management at the University of Manitoba.
PETER MICHAEL MOREIRA, Accounting Instructor – University of Winnipeg, has over 15 years of professional experience in financial management, economic development, business consulting, planning, and teaching. He is a Chartered Professional Accountant (Legacy CGA) (CPA, CGA), holds a Master in Business Administration (MBA) graduate degree, and a Bachelor of Commerce (Hons) undergraduate degree. Managing clients and developing effective relationships has been a big part of his career that started during his time with RBC Royal Bank, continued during his role in economic development with the Province of Manitoba Government, to his current business consulting practice as a partner in The Griffin Group. His experience includes key roles in the establishment (start-up), expansion, and successful succession/sale, of many businesses in Manitoba. His ability to provide advice and planning to businesses and organizations in a wide variety of industries comes from this previous experience, along with the experience gained in a previous role working in a CFO capacity with the Province of Manitoba Government as an Assistant Deputy Minister. In addition to his consulting practice, Peter shares his knowledge and experience as a continuing Faculty Member with the University of Winnipeg, in the Faculty of Business and Economics, and is a regular Session Leader in the Professional Education Program with the CPA Western School of Business.
In addition to helping clients realize success, Peter is actively involved in the Portuguese Community of Winnipeg, serving as a Treasurer in one of their non-profit, cultural organizations. He has also been a musician for 30 years and loves sharing his craft with his family and friends. As well, being the father of three children keeps him both busy and grounded to what is truly important in life.
MICHAEL KHAN is an Associate Professor, Teaching Stream at the Rotman School of Management at the University of Toronto. He teaches in both the MBA and Commerce programs and has won awards for excellence in teaching at both the graduate and undergraduate levels. His involvement in professional accounting training includes teaching for the Chartered Professional Accountants of Ontario. Michael is a Chartered Professional Accountant (CPA, CA) and holds an MBA from the Schulich School of Business, York University. He also has specialized professional designations in the field of information technology audit and governance (CISA—Certified Information Systems Auditor; CGEIT—Certified in the Governance of Enterprise Information Technology; and CITP—Certified Information Technology Professional). His professional experience includes internal and external audit, accounting, and consulting positions at Ernst & Young, Deloitte, Rogers Communications, and George Weston Limited. In his spare time, he enjoys traveling and scuba diving.
DAVID KURTZ and LOUIS (GENE) BOONE were longtime co-authors of many editions of this textbook. Kurtz is a former professor at the University of Arkansas and the author of many books and articles. Boone received his doctorate in marketing along with Kurtz and was late professor emeritus at the University of South Alabama in Mobile. Together, Kurtz and Boone produced more than 50 books and textbooks and collaborated on many other projects, as well as being involved in various entrepreneurial ventures. Their decades-long partnership ended with Gene’s death in 2005, but Contemporary Business will always bear the mark of their work together
Part 1: Business in a Global Environment
1 The Changing Face of Business 2 Economic Challenges Facing Business Today
3 International Business and Competing in World Markets
4 Business Ethics and Social Responsibility
PART 2: Starting and Growing Your Business
5 Small Business and the Legal Forms of Business Ownership
6 Entrepreneurship and Starting a Business
PART 3: Management: Empowering People to Achieve Business Goals
7 Management, Leadership, and the Internal Organization
8 Human Resource Management: From Recruitment to Labour Relations
9 Top Performance through Empowerment, Teamwork, and Communication
10 Production and Operations Management
11 Using Technology to Manage Information
PART 4: Marketing Management
12 Customer-Driven Marketing
13 Product and Distribution Strategies
14 Promotion and Pricing Strategies
15 Trends in E-Commerce
PART 5: Managing Financial Resources
16 Understanding Accounting and Financial Statements
17 The Financial System and Investing
18 Financial Management