Strategic Management: Concepts and Cases, 4th Edition
By Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, and David Bryce
Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course helps students understand how to apply strategic management concepts in today’s workplace.
WileyPLUS for Strategic Management gives you and your students unique insights into the professional business world with author-produced videos, animations, and a pre-built course to simplify the learning process and course prep time. Pre-built courses are developed by authors and experts to improve student learning with carefully curated learning paths in every chapter. Each chapter includes whiteboard animations, strategy tools, videos, cases, practice activities, and assessments. Pre-built courses are fully customizable and easy to set up, giving you the flexibility to launch your course in minutes.Schedule a Demo Request Instructor Account
Motivate student interest in strategy with animation-based assignments and original videos.
Author-produced whiteboard animations open and complement each chapter, bringing content to life for students. Videos can be assigned before class or used as study tools.
Strategy and Your Career Videos offer advice from our author team showing students how course concepts can be applied in their careers.
Strategic Management Company Example Videos help students gain a better understanding of how companies make strategic decisions.
Drive real-world application and strategy formulation with strategy tools and cases featuring classic and modern companies.
Strategy Tools such as calculating a scale or experience curve, creating a net promoter score, and animations teach students to apply different theories and frameworks by actually “doing” analysis to help them make strategic decisions.
Author-created case studies illustrate strategic management topics in diverse business environments. Cases include Zoom versus Teams, Facebook and the US Elections, Smart Phone Wars in 2021, Vivant Smart Home, ESPN in 2021, Uber Technologies, Tesla Panasonic Alliance, Amazon, Valient Pharmaceuticals, Walmart, Coke, Pepsi, Intel, Southwest, Nike, and more. We also provide author-created Case Notes, Discussion Questions, and PowerPoints to summarize key points for each case.
Prepare students for the changing workforce with strategy and career readiness tools.
Career Readiness Tools link course concepts to career readiness in the real world and provide tips on landing a job and succeeding in your role via career sidebars and author Strategy and Your Career videos for each chapter.
Wiley Career Center includes 20 plus career coaching videos, an ePortfolio building tool, a career-track job search engine, and a career survey.
What’s New to This CourseEvery chapter has been thoroughly revised for currency and new examples, such as:Chapter 2:
- Updated State Farm vignette
- New coverage on climate change as an environmental factor
- New coverage of social activism
- Updated Disney to Disney+ streaming discussion
- New coverage on racial equality, diversity, and inclusion
- Revised Strategy and Your Career section to include racial equality and inclusion issues
- Updated Cisco opening vignette
- New coverage on COVID-19 winners and losers
- New coverage on the power of diversification
- New coverage of COVID-19 issues related to ethics and governance
- New coverage of racial equality issues around ethics and governance
- New coverage of COVID-19 and racial equality issues
- New insert, the rise of companies being forced to take social positions
- Additional coverage of Risks and Opportunities
- Walmart Stores: Gaining and Sustaining a Competitive Advantage (updated, Ch. 1)
- ESPN in 2021 (new, Ch. 3)
- Southwest Airlines: Flying High with Low Costs (updated, Ch. 4)
- Zoom versus Teams (new, Ch. 9)
- Tesla Panasonic Alliance (new. Ch. 10)
- Smartphone Wars in 2021 (new, Ch. 11)
- Uber Technologies, Inc. (updated, additional case Ch.16)
- Vivant Security (new, online in WileyPLUS)
- Netflix, Redbox, Hulu offer New Business Modules in Home Video Entertainment (new, online in WileyPLUS)
- Amazon versus Walmart Case B (new, online in WileyPLUS)
JEFF H. DYER (Ph.D., UCLA, 1993) is the Horace Beesley Professor of Strategy at the Marriott School, BYU, where he serves as Chair of the Department of Organizational Leadership and Strategy. Before joining BYU, Dr. Dyer was a professor at the University of Pennsylvania’s Wharton School, where he maintains an adjunct professor position and continues to teach executive MBAs. In addition, Dr. Dyer has considerable consulting experience, having spent 5 years working as a strategy consultant and manager at Bain & Company, where he consulted with such clients as Baxter International, Kraft, Maryland National Bank, and First National Stores. Since then, he has been a consultant, speaker, and trainer for various companies, including Adobe, AT&T, Cisco, General Electric, General Mills, Gilead Sciences, Harley-Davidson, Hewlett Packard, Intel, Johnson & Johnson, and Sony. Dyer is the only strategy scholar in the world to have published at least five times in the Harvard Business Review and five times in Strategic Management Journal, the top academic journal in the strategy field. In 2012, he was ranked the world’s #1 “most influential” management scholar among scholars who completed their PhDs after 1990. This ranking, published in Academy of Management Perspectives, was based upon an equal weighting of academic citations (academic influence) and non “.edu” Google searches (business influence). His recent book, The Innovator’s DNA, is a business bestseller published in 13 languages, and his new book, The Innovator’s Method, has already hit the top 10 business bestseller lists.
PAUL C. GODFREY (Ph.D., Washington, 1994) serves as the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. Paul teaches classes to BYU undergraduates, as well as MBA and Executive MBA students. He was honored in 2013 with the Marriott School’s Teaching Award and in 2017 with the school’s research award. His research has appeared in the Academy of Management Review, the Strategic Management Journal, the Journal of Business Ethics, and the Journal of Management Inquiry. He has recently published a book on eliminating poverty with Stanford University Press and has also co-edited two other books, and served as a special issue editor for two academic journals. He currently serves as Associate Academic Director of the Economic Self-Reliance Center at the Marriott School. In addition, he also consults with a variety of for-profit and not-for-profit organizations. Paul received his MBA and Ph.D. degrees from the University of Washington and a Bachelor of Science degree in Political Science from the University of Utah.
ROBERT J. JENSEN (Ph.D., Wharton, 2006) serves as the Whitman Faculty and Peery Research Fellow Associate Professor of Strategy and International Business at the Marriott School, BYU. Jensen teaches undergraduate classes in strategy, global strategy, and master’s degree classes in strategy. He has published in many top management journals, including Strategic Management Journal, Organization Science, Management Science, and the Journal of International Business Studies (where he currently serves on the editorial review board). His professional awards include the McKinsey & Company/SMS Best Conference Paper Prize (honorable mention), a finalist for both the Blackwell Best Dissertation Prize from the Academy of Management, the William H. Newman Best Paper from a Dissertation Award, and runner up for the Booz Allen Hamilton/SMS Ph.D. fellowship. In addition, his work was honored as the best paper published in Competitiveness Review in 2009. His papers have been selected seven times for the best paper proceedings of the Academy of Management.
DAVID J. BRYCE (Ph.D., Wharton, 2003) is an associate professor of organizational leadership and strategy at the Marriott School of Management and an adjunct associate professor of management at the Wharton School, where he has taught executive-level MBA courses. Bryce earned a Ph.D. in strategy and applied economics, and his articles have appeared in the Harvard Business Review. In addition, he researches corporate strategy and has published in top academic journals such as Management Science and Organization Science. For more than 20 years, Bryce has served as a consultant on important strategic challenges to executives of start-ups, mid-market companies, and major corporations, including Eli Lilly, Prudential, Procter & Gamble, Microsoft, Johnson & Johnson, and the LG Group. He has worked with clients on enterprise strategy, new market entry, branding, pricing, positioning, and growth. He has also conducted many strategy-oriented leadership training sessions over the past 10 years within the Fortune 50, including extensively at Microsoft. Before his academic career, Bryce served as partner, vice president, and other senior positions at several global management consulting firms.
Chapter 1: What is Business Strategy
Chapter 2: Analysis of the External Environment: Opportunities and Threats
Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances
Chapter 9: International Strategy
Chapter 10: Innovative Strategies That Change the Nature of Competition
Chapter 11: Competitive Strategy
Chapter 12: Implementing Strategy
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Society
Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage
Case 2. Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
Case 3A. ESPN in 2015: Continued Dominance in Sports Television
Case 3B. ESPN in 2021
Case 4. Southwest Airlines: Flying High with Low Costs
Case 5. Harley-Davidson: Growth Challenges Ahead
Case 6. Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
Case 7. Nike: Sourcing and Strategy in Athletic Footwear
Case 8. AT&T and Apple: A Strategic Alliance
Case 9. Zoom Verses Teams
Case 10A. Tesla Motors: Disrupting the Auto Industry?
Case 10B. Tesla Panasonic Alliance
Case 11A. Smartphone Wars in 2013
Case 11B. Smartphone Wars in 2021
Case 12. Lincoln Electric: Aligning for Global Growth
Case 13. Icarus Revisited: The rise and fall of Valeant Pharmaceuticals
Case 14. Safe Water Network: Mastering the Model at Dzemeni
Case 15. Facebook and the US Elections
Case 16. Uber Technologies Inc.
Additional Cases Can Be Found in WileyPLUS