Contemporary Business, 18th Edition Contemporary Business, 18th Edition By Louis E. Boone, David L. Kurtz, and Susan Berston Contemporary Business, 18th Edition is a student-friendly, engaging product designed to attract students to the field of business. This resource offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course, and Contemporary Business with its contemporary style, wealth of new examples, and hot business topics can deliver that currency. The next generation of WileyPLUS for Contemporary Business, 18th Edition gives instructors the freedom and flexibility to tailor content and easily manage their course to keep students engaged and on track. Schedule a Demo Sign Up for a Test Drive Adopt WileyPLUS Want to learn more about WileyPLUS? Click Here Hear from our Authors What’s Inside About the Authors Table of Contents High-quality videos enhance the learning experience. Author-led resources bring concepts to life through videos while delivering personal, real-life experiences. The videos open each chapter and section, coaching students through various topics using memorable examples and study tips. Career readiness resources prepare students for future professions. WileyPLUS users can access great career resources like Inside Track, a career coaching system, and CareerShift, a leading job search tool. They also get Career Coach Videos and an ePortfolio Guide. Relevant content prepares students for the real world. Case Videos drive home the relevance of business topics to the everyday working world. What’s New Increased Focus on Career Readiness: Each chapter will have new career readiness applications that will help students find future jobs and give them the skills needed in their future careers. New Video Cases: These video cases use contemporary, real-world examples to help students apply the concepts they learned in the course. New Videos: Author Learning Objective Videos, Chapter Summary Author Videos, and Author FAQ Videos for each chapter are included. During DAVE KURTZ’s high school days, no one in Salisbury, Maryland, would have mistaken him for a scholar. In fact, he was a mediocre student, so bad that his father steered him toward higher education by finding him a succession of backbreaking summer jobs, including picking peaches, loading watermelons on trucks headed for market, and working as a pipefitter’s helper. Unfortunately, these jobs had zero impact on his academic standing. Then four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent instructors helped get Kurtz on sound academic footing, and his grade-point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Kurtz and Boone became longtime co-authors; together they produced more than 50 books. In addition to writing, they were involved in various entrepreneurial ventures. This decades-long partnership ended with Boone’s death in 2005, but Contemporary Business will always be the result of the diligent efforts of Boone and Kurtz. SUSAN BERSTON was a campus tour guide at the University of California, Berkeley, during her college years, and the excitement of being immersed in an academic environment never waned. After completing an MBA at the University of San Francisco, Berston worked in the corporate banking division of a Japanese bank. Bit by the sales bug, she joined the sales force of printer R.R. Donnelley & Sons Company, where she realized her passion for satisfying customers, outsmarting competitors, providing creative solutions, and building relationships. She returned to academia and campus life to eventually become a full-time professor at City College of San Francisco in 2005, where she teaches courses in introduction to business, management, and entrepreneurship—and where her father, also a textbook author, taught business for 45 years. Here Berston feels incredibly lucky to mentor her students, whether as a faculty advisor to Alpha Beta Gamma Business Honors Society, Net Impact, Kiva Microfinance Club, or as a member of the Academic Senate Executive Council and Board of Directors of the bookstore. For Berston, bringing ideas to life inside and outside of the classroom and creating a personalized and collaborative student experience with WileyPLUS is simply the icing on the cake. Proud to continue the legacy of two of the industry’s most prolific textbook authors—David L. Kurtz and the late Louis (Gene) Boone, Berston welcomes the opportunity to hear from you with questions, comments, or feedback about Contemporary Business at email@example.com. 1. The Changing Face of Business 2. Business Ethics and Social Responsibility 3. Economic Challenges Facing Business Today 4. Competing in World Markets 5. Forms of Business Ownership and Organization 6. Starting Your Own Business: The Entrepreneurship Alternative 7. Management, Leadership, and the Internal Organization 8. Human Resource Management: From Recruitment to Labor Relations 9. Top Performance Through Empowerment, Teamwork, and Communication 10. Production and Operations Management 11. Customer-Driven Marketing 12. Product and Distribution Strategies 13. Promotion and Pricing Strategies 14. Using Technology to Manage Information 15. Understanding Accounting and Financial Statements 16. The Financial System 17. Financial Management 18. Trends in E-Commerce A. Business Law B. Insurance and Risk Management C. Personal Financial Planning D. Developing a Business Plan E. Careers in Business Today F. Launching Your Career Wiley Team for Success. Dedicated to Student Achievement. The Team for Success authors are dedicated to ensuring that all of their Accounting titles are accessible to students, current, accurate, and have a consistent voice and pedagogy from introductory accounting to the intermediate level. Millions of students worldwide have learned from their exceptional resources—and now students are getting real results using ORION Adaptive Practice available in WileyPLUS for Accounting.