Contemporary Business, 17th Edition

Book Cover

Contemporary Business, 17th Edition

By Louis E. Boone, David L. Kurtz, and Susan Berston

Contemporary Business, 17th Edition delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead in their academic and business careers.

WileyPLUS for Contemporary Business gives you and your students clear insights into the professional business world and enables collaboration around those topics.

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Relevant content prepares students for the real world.

Interactive Cases and Case Videos drive home the relevance of business topics to the everyday working world.

Videos bring business concepts to life.

Chapter Opening Author Videos highlight the most critical concepts and allow students to review concepts after class and before exams.

Career readiness resources prepare students for future professions.

WileyPLUS users can access great career resources like Inside Track, a career coaching system, and CareerShift, a leading job search tool. They also get Career Coach Videos and an ePortfolio Guide.

DAVE KURTZ

DAVE KURTZ had a slow start during his high school days in Salisbury, Maryland. He was a mediocre student, but a hard worker who took on a succession of backbreaking summer jobs from picking peaches and loading watermelons on trucks headed for market to working as a pipefitter’s helper. Unfortunately, these jobs had zero impact on his academic standing. Worse yet for Dave’s self-esteem, he was a less than average high school athlete in football and track.

But four years at Davis & Elkins College in Elkins, West Virginia, turned his life around. Excellent instructors helped get Dave on sound academic footing. His grade point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Louis (Gene) Boone. Gene and Dave became longtime co-authors; together they produced more than 50 books. In addition to writing, Dave and Gene were involved in various entrepreneurial ventures.

This decades-long partnership ended with Gene’s death in 2005, but Contemporary Business will always be the result of the diligent efforts of Boone and Kurtz.

SUSAN BERSTON

During her college years as a campus tour guide at the University of California, Berkeley, SUSAN BERSTON’s enjoyment of being immersed in an academic environment never waned, despite having endured hundreds of crammed elevator rides with visitors eager to reach the Campanile’s observation deck 200 feet above.

After completing an MBA at the University of San Francisco, Susan worked in the corporate banking division of a Japanese bank. She then joined the sales force of printer R.R. Donnelley & Sons Company, where she realized her passion for satisfying customers, outsmarting competitors, providing creative solutions, and building relationships.

She returned to academia and campus life to eventually become a full-time professor at City College of San Francisco in 2005, where she teaches courses in introduction to business, management, and entrepreneurship and where her father, also a textbook author, taught business for 45 years. Here, Susan feels incredibly lucky to mentor her students, whether as a faculty advisor to Alpha Beta Gamma Business Honors Society, Net Impact, Kiva Microfinance Club, or as a member of the Academic Senate Executive Council and Board of Directors of the bookstore. For Susan, bringing ideas to life inside and outside of the classroom and creating a personalized and collaborative student experience with WileyPLUS is simply the icing on the cake.

Proud to continue the legacy of two of the industry’s most prolific textbook authors—David L. Kurtz and the late Louis (Gene) Boone—Susan welcomes the opportunity to hear from you with questions, comments, or feedback about the Seventeenth Edition of Contemporary Business at sberston@ccsf.edu.

Chapter 1: The Changing Face of Business
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Economic Challenges Facing Contemporary Business
Chapter 4: Competing in World Markets
Chapter 5: Forms of Business Ownership and Organization
Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative
Chapter 7: Management, Leadership, and the Internal Organization
Chapter 8: Human Resource Management: From Recruitment to Labor Relations
Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
Chapter 10: Production and Operations Management
Chapter 11: Customer-Driven Marketing
Chapter 12: Product and Distribution Strategies
Chapter 13: Promotion and Pricing Strategies
Chapter 14: Using Technology to Manage Information
Chapter 15: Understanding Accounting and Financial Statements
Chapter 16: The Financial System
Chapter 17: Financial Management
Chapter 18: Trends in E-Business (Online Only)

Wiley Team for Success. Dedicated to Student Achievement.

The Team for Success authors are dedicated to ensuring that all of their Accounting titles are accessible to students, current, accurate, and have a consistent voice and pedagogy from introductory accounting to the intermediate level. Millions of students worldwide have learned from their exceptional resources—and now students are getting real results using ORION Adaptive Practice available in WileyPLUS for Accounting.