WileyPLUS course:
Marketing Research Essentials, Canadian Edition
Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan
This course is not available in this location.

WileyPLUS is an interactive online learning environment that engages today’s students with course material beyond the classroom.  With relevant and timely learning resources, WileyPLUS gives students the tools they need to better understand market research concepts and apply them to their lives and future marketing careers.  Instructors can now engage students with different learning styles through relevant, timely, interactive, assignable activities.